Creative Brief

A series of short videos sharing and preserving the history
of Morgan Hill's architecture, landmarks and community.


Producion

Timeframe: 1-2 minutes each

Platform: Social Media / Historical Society website

Topics: The Granery, Huntington Station, El Toro, etc.


Example - The Granery

Preserve. Share. Inspire.

Interview with Leslie Miles to inform the viewers about the original Granery building and how she preserved it's history.

Interview with Leslie Miles to inform the viewers about the original Granery building and how she preserved it's history.

Historical Pictures of The Granery will be matched with a modern video of how it looks today.

Historical Pictures of The Granery will be matched with a modern video of how it looks today.

Each video will present an opportunity to explore how the space was used originally and how it is used today.

Each video will present an opportunity to explore how the space was used originally and how it is used today.

Each video will also present an opportunity to promote a local Morgan Hill business.

Each video will also present an opportunity to promote a local Morgan Hill business.


Reference Video - Satake

This is a project I recently produced for a family that wanted to preserve the history of their past generations.


Additional Notes from kathy sullivan

Alex Vo Films specializes in short documentaries, generally 2-3 minutes, geared to the YouTube model and maximum attention span for viewing online.

Alex Vo Films seeks to create documentaries that have a focused message and long shelf life geared towards branding and promotion (in the business community).

Short documentaries are the most effective format for disseminating information on social media. Films would be placed on our website.

MHHS’s goals are community awareness, preservation and fundraising. VMM is an under utilized community asset. The community needs to share in a vision for its future.

We talked about MHHS needing better branding to build community awareness. You thought Amber might be willing to assist with this. Your services will, for the most part, be in-kind, except for sound track music licensing, which could run about $200.

MHHS would promote ALEX VO FILMS as appropriate on our website and in organizational media.

Due to your donation of services, lead time and delivery is likely to be longer than usual.

Next step, you will present MHHS with a proposal for concepts on how to best tell our story.