Creative Brief

A video followup to the 50th anniversary of the Fair Housing Act.
These are the stories from the AREAA members.

Producion NOTES

Timeframe: 9-10 minutes

Revisions edit due: Early January, 2018

Final edit due: Mid January, 2017

Producion Schedule

September 29th @9am - Fair Housing Act Presentation

September 29th @10am - 6pm - Fair Housing Act member interviews

September 30th @8am - 12pm - Supporting B-roll of strongest member stories


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September 29th

Interviewer: AREAA members / consistent white background




September 29th

Interviewer: Cutaway Shots





Interviewer: B-roll footage of AREAA members and family in front of their home.



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September 30th

Aerial of San Diego and convention center



September 30th

Action shots of B-roll that pertains to each AREAA members doing day to day tasks.




News footage of segregation happening in our country to contrast with the message of unity from the Fair Housing Act.


look & Feel

Documentary / Photo Journalism / Edgy

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Notes from John Wong

Reference Videos

Interview Questions

1.) Can you describe a time in your life that you have experienced discrimination in the housing market? (or during your parent's generation?)

2.) Looking at our current world today, how does it make you feel to still see discrimination?

3.) For the future generations, how would you like to see the Fair Housing Act evolve in the next 50 years?

4.) How does it feel to be a part of an organization that's helping fulfill this purpose of the Fair Housing Act?

5.) If you are a landlord, how do you practice the Fair Housing Act to the tenants that you choose to occupy your home?



Revision Notes

Revision notes via San Francisco Meeting with Jim Park:

Change Intro
    -Remove all FHA presentation material from AREAA National 2017 Event
    -Insert audio voiceover with script provided by AREAA
    -Voiceover talent to be discussed
    -Possible theme if FHA “Here and Now”
    -Highlight the faces of those who interviewed
    -Possibly use visuals of LBJ

Replace News footage with more of a focus on asian discrimination :
    -International Hotel in SF
    -Possibly more footage from Airbnb discrimination
    -Remove anything political
Remove Interview footage from Lorna
    -Only include snippet of her mentioning “The America we know”

Closing message and call to action
    -Waiting on possibly highlighting Randy Char to close the video
    -Another possibility is to include a sponsor to close the video

I also attached all of the revisions provided via email from both you and Hope and let me know if there’s anything else I missed. We’ll start working on the revisions on our end and we’ll wait to hear from you in regards to the Voiceover / recording of a Call to Action message.

Revision notes from Jim:

With Sue’s intro, it would be good to get ERA to sponsor; otherwise, we need to take that out.
I am not sure who the third AREAA member was that spoke but he references Black only…not sure what that means?
Given the situation with Leaders Forum, I think there is way too much coverage of Lorna.
The panel that speaks about 50th Anniversary has no AAPI on it.  Seems strange to highlight that segment as much as we have.
We should have Randy do something like the Barrett section at the end.
It also feels like we don’t have enough of our leadership on the video.
Rather than Cong. Nadler, I think we should have a clip of VP Walter Mondale who had a big role in the fair housing effort.  Nadler’s segment just is not as powerful as the clip of President Johnson.
I would also take out footage of S*Hole coverage.  It doesn’t directly relate to Fair Housing…and feels too political.

Revision notes from Hope:

A couple of suggested edits –
On the newsclips – both reference African American – can we replace one with the clip (with the Asian woman) from the first video
I am trying to get a sponsor for this so take out Barrett’s portion but we would need someone to do the voice over (we can edit later but for this week I can use this video)